MOUNTAIN VIEW, CA--Executives at Google, the rapidly growing online-search company that promises to "organize the world's information," announced Monday the latest step in their expansion effort: a far-reaching plan to destroy all the information it is unable to index.But that's only the beginning...
"Our users want the world to be as simple, clean, and accessible as the Google home page itself," said Google CEO Eric Schmidt at a press conference held in their corporate offices. "Soon, it will be."
The new project, dubbed Google Purge, will join such popular services as Google Images, Google News, and Google Maps, which catalogs the entire surface of the Earth using high-resolution satellites.
As a part of Purge's first phase, executives will destroy all copyrighted materials that cannot be searched by Google.
"A year ago, Google offered to scan every book on the planet for its Google Print project. Now, they are promising to burn the rest," John Battelle wrote in his widely read "Searchblog." "Thanks to Google Purge, you'll never have to worry that your search has missed some obscure book, because that book will no longer exist. And the same goes for movies, art, and music."
Until yesterday's news conference, the company's unofficial slogan had been "Don't be evil." The slogan has now been expanded to "Don't be evil, unless it's necessary for the greater good."(Via who else?)
Co-founders Page and Brin dismiss their critics.
"A lot of companies are so worried about short-term reactions that they ignore the long view," Page said. "Not us. Our team is focused on something more than just making money. At Google, we're using technology to make dreams come true."
"Soon," Brin added, "we'll make dreams clickable, or destroy them forever."