Sound familiar?

Was everyone nowadays thirled to a formula? Authors today wrote so much to a pattern that their public expected it. The public talked about 'a new Silas Weekley' or 'a new Lavinia Fitch' exactly as they talked about 'a new brick' or 'a new hair-brush'. They never said 'a new book by' whoever it might be. Their interest was not in the book but in its newness. They knew quite well what the book would be like.

from The Daughter of Time by Josephine Tey, published in 1951